Spam: Where it Came From, and How to Escape It
May 3, 2008
Who Cooked This!? (How did it all start?)
The modern meaning of the word “spam” has nothing to do with spiced ham. In the early 1990’s, a skit by British comedy group Monty Python led to the word’s common usage. “The SPAM Skit” follows a couple struggling to order dinner from a menu consisting entirely of Hormel’s canned ham.
Repetition is key to the skit’s hilarity. The actors cram the word “SPAM” into the 2.5 minute skit more than 104 times! This flood prompted Usenet readers to call unwanted newsgroup postings “spam.” The name stuck.
Putting the “Service” Back in “Customer Service”
May 3, 2008
The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?
Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?
Offering stand-out service on the Internet isn’t as hard as it is rare. Take these simple steps towards old-style service in the digital age:
5 Ways To Market Your Unsold Books Stacked In the Garage
May 2, 2008
The honeymoon is over. Your book has been out for over a year now. Book sales have slowed down from your initial Big Push marketing by you and/or your publisher. You realized your dream. You experienced the speaking and book tour.
You may have already setup book signings, press releases, book reviews, distributors and even wholesalers on your own. Yet you still have a lot of unsold books. Don’t be discouraged, as with all honeymoons there’s always a season of reality-checks to bring us back to earth.
How to Market an E-Newsletter
May 2, 2008
Email marketing is not just all about unsolicited emails with advertisements making outrageous claims. Unfortunately the abundance of spam which inundates Internet users each day has caused many to formulate a negative opinion about email marketing but savvy Internet marketers who understand how to market successful enjoy an advantage over the competition by turning to e-newsletters to reach more potential customers. This article will discuss e-newsletters and how they can be used effectively as part of an email marketing campaign.
How To Cash In With Private Label Articles
May 2, 2008
Not a lot of people know about the PLR articles, much less why they should pay attention to them. Give yourself the edge and find out why you should know all you can about PLR and how you can profit from them in the most efficient and effective way possible.
1. Saves time and effort.
You probably already know how much work and time it will take to write an article. On average, a single 700-word article will take about two hours to compose from scratch. If your intention is to create a website with over 50 pages, then you can see how daunting and time-consuming the task of simply writing content will be. PLR articles will save you this time and effort.
Article Marketing Made Easy
May 1, 2008
Many online marketers today sell their own products. Writing e-books and special reports are popular. These are files in written form. They convey desired information. Indeed, information is what fuels the internet. It is not called the information superhighway for nothing, after all. People log online to search for information. If you have the information they need, then they will come to you. And if this information holds a lot of value, you could sell the same and make some wonderful profit. And since words are the primary tools of communication in the World Wide Web, information is often conveyed in written form, i.e. the aforementioned eBooks and special reports.
5 Quick Newsletter Tips
May 1, 2008
You know you need to stay in touch with the people on your list, but you’re in two minds about starting a newsletter. Will it take up too much of your time? What if you run out of things to say? Can you maintain quality over a period of time? How long should your newsletter be?
Your first aim should be to offer useful or interesting information. (If you don’t do that, you won’t have subscribers for long!) Your second aim should be to keep your newsletter short. Remember that people are inundated with email these days – they actually prefer something they can skim quickly and then put to use.
Affiliate Marketers: How To Leverage Ezine Advertising For Big Profits
May 1, 2008
If you’re ever bored and want to stir up some trouble, go to an Internet marketing forum and post a question asking how well E-zine advertising fares in comparison to other marketing methods.
The answers you get are likely to be diametrically opposed. This is not only because each marketer has his own product to sell and it is in his best interest to justify the purpose of that product, but it is also because there has been a genuine debate raging for the past few years about the effectiveness and direction of E-zines and E-zine advertising.
What Type Of Internet Sales Model Will Give You The Most Profits?
May 1, 2008
The controversy over a functional sales model has been raging for years. Well before the online information age, and probably well after those who read this have retired from marketing.
There are two basic situations and some variations. Some people have been able to merge these models to some degree but you’ll find customers get confused when the merger is complete. You’ll lose more customers if you try to maintain both models with the same list.
8 Super Selling Things to Do Before You Write Your Sales Letter
May 1, 2008
Every marketing campaign should begin with a plan. Sales letters are no different. No plan and you may miss the mark of High Sales you are aiming for. Set a roadmap that you can follow to explosive sales every time with every ebook. Focus and aim your sales letter with these 8 preparation tips. Then get ready to sell more than you dreamed:
1. Write a list of frequently asked questions for your ebook. You want to make sure you pin point what your prospects and visitors are looking for and then give it to them. Find out what their burning questions are and then answer them in your sales copy and product. Before you write the benefits of your products you need to know the problems that audience face.
